Nike and FC Barcelona Announce a New Multiyear Partnership – Footwear News

FC Barcelona and Nike have extended their relationship.
The professional soccer club announced it has entered into a new multiyear partnership agreement with the Swoosh, starting effective this season. The relationship began in 1998 when FC Barcelona and Nike signed their first sponsorship agreement.
This new deal, FC Barcelona explained, will introduce “a new collaborative strategic partnership model.”
The partnership, according to FC Barcelona, “consolidates Nike […]
Nike and FC Barcelona Announce a New Multiyear Partnership – Footwear News