Some of the most popular sports posts of 2024 – Marketing Brew

Illustration: Morning Brew Design, Photos: @nba/Instagram, @brooklynnets/TikTok, @nyliberty/TikTok
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get a say in: the most valuable posts.
Marketing Brew emailed a dozen teams and leagues to ask which of their social media posts saw the most views and engagement in 2024, and the results spanned from in-game action to locker room antics to TikTok trends.
Here are some of the top sports social posts […]
Some of the most popular sports posts of 2024 – Marketing Brew