There is a link between Arsenal, Paris Saint Germain, and Bayern Munich, three of the world’s biggest soccer teams: they all have sponsorship deals with the Rwandan government to promote the small African country as a tourist destination. On players’ shirts and advertising hoardings, the Visit Rwanda logo is highly visible in European stadiums. The same slogan has been appearing everywhere for four years at the Basketball Africa League playoffs (an NBA franchise), which have been held in […]
Rwanda's sports fever, a pillar of development or sportswashing? – EL PAÍS English