British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla’s Elon Musk, were quick to pounce.
The revamp of the iconic brand — and chosen vehicle of Britain’s royal family and prime ministers — includes an updated typeface for its “Jaguar” logo, a redesign of the leaping jaguar mark, and a colorful new video advertisement.
The company also debuted an all-new creative philosophy focused on […]
Jaguar's New Branding Is Roasted by Elon Musk and Others – Business Insider