Building Brand Melania: How the former first lady's book sets the stage for her big revamp

Much has been made of the political strategies lurking inside Melania Trump’s memoir – but it serves another ambitious purpose, writes Sheila Flynn: Letting the former first lady outline her business acumen and ‘methodical’ nature while setting the stage for her own heavily-branded entrepreneurship
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This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need […]
Building Brand Melania: How the former first lady's book sets the stage for her big revamp