In modern terms, a Presidential Inauguration is an open-air branding opportunity. John F. Kennedy, a hatless Cold Warrior, placed his Administration at the vanguard of a new generation “born in this century,” and delivered an internationalist vow to “pay any price, bear any burden.”
On January 20, 2017, Donald Trump set a distinctly different inaugural tone, delivering a sunless stem-winder of populist fury in which he vowed to heal the hellscape of “American carnage.” No longer […]
The Inauguration of Trump's Oligarchy | The New Yorker
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