Following a recent £53m loss, Burberry’s new boss, Joshua Schulman, is determined to bring the luxury brand back to its British best
Burberry, you might assume, is as British as Paddington, afternoon tea and John Lewis Christmas adverts.
But when the fashion house’s new boss Joshua Schulman announced plans on Thursday for a turnaround, he admitted that the label famed for its trench coats had become distracted by a “a niche aesthetic” which failed to celebrate its […]
Posh British style will never go out of fashion – Burberry should have known that – The Telegraph