According to Google Cloud, generative artificial intelligence has crossed the threshold from hyped novelty to a high-powered business tool, and the tech is proving its chops with concrete results.
The group apparently has the receipts — or at least results from its latest survey of hundreds of retail and brand executives.
Most of those leaders aren’t just dabbling with gen AI, but “actively deploying it to drive immediate, demonstrable results across their […]
Where to Use Gen AI to Boost Retail and Brands – WWD