Can Microsoft’s marketing take a bite out of Apple’s AI branding?
Microsoft has made Copilot the name and style of its AI assistant and other AI services for more than a year, but it seems the company might have a rebranding project underway with a transparent origin. In references shared on X from the appprivacy.adml file, it looks like AI-powered features in Windows 11 will be collected under the umbrella name “Windows Intelligence.” While positioning AI centrally in the operating system is […]
Microsoft could be about to rebrand its AI into Windows Intelligence rather than Copilot
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