New York's Digital Replica Law and its Impact on Artificial Intelligence and the Entertainment Industry

New York Senate Bill 7676B regulates contracts for the creation and use of digital replicas. This law took effect on January 1, 2025. The law defines “digital replica” as “a digital simulation of the voice or likeness of an individual” which, to an average person, “so closely resembles” the voice or likeness of the individual such that the likeness is virtually indistinguishable from the “authentic” version. N.Y. Gen. Oblig. Law § 5-302(2).
Specifically, the law voids any […]
New York's Digital Replica Law and its Impact on Artificial Intelligence and the Entertainment Industry