Bob Iger’s Disney and other entertainment giants have reportedly resumed their ad spending on Elon Musk’s X — a year after the billionaire told companies that fled his social media platform to “go f— yourself.”
Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have spent roughly $3.3 million on ad buys on X this year, according to data from MediaRadar obtained by The Wrap.
Between January and September, Comcast spent nearly $1.5 million on X ads, Warner Bros. […]
Bob Iger's Disney, entertainment firms resume X advertising after yearlong Elon Musk feud